There seem to be major changes to the format of the most important video game industry fair, the E3.
At the end of the E3 fair this year, I wrote a column entitled "E3 Conferences Should Be Abolished, Realistically." The problem with these conferences is that they are less and less presenting the games as they really look, and any wrapping in cellophane is accompanied by a paid applause from the audience. All this creates a very insincere and untrue picture of the video game industry.
But the problems of the E3 fair are far greater than the conferences themselves. The group that organizes the fair is increasingly being called out for incompetence, and omissions such as leaks of personal information of visitors to the fair are happening. Visitors themselves are not thrilled about paying a ticket to wait in miles to try a game.
According to GameDaily.biz portal, ESA organizer is working to completely change the format of E3 - from the fair to the festival. According to initial suggestions, one of the ideas is to shift the focus from games to celebrities and influencers who would form the main attractions of the festival. One example is the involvement of the LA Lakers basketball team, whose members would play a basketball video game in front of fans.
Admittedly, the idea that visitors try out upcoming games has not been completely dismissed. The change would only be that game exhibitors would be given the opportunity to open registrations to try out games, which would allow them to book an appointment in advance so that the visitor does not have to wait in line.
A potential reduction in crowds (or at least waiting in line) will be necessary as an additional 10,000 tickets have been approved for the E3 2020. In all this, the media will almost evaporate and will be given only one separate day to report on content from E3. Admittedly, after moving from the fair to the festival, it is questionable how much it will have to cover if E3 conferences become a thing of the past.
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