Sony has not yet decided how much the PlayStation 5 console will cost, and as things stand, the price of a competing Xbox will have an impact.
Sony's finance director, Hiroti Totoki, in a recent financial report, had to answer to investors the question of what factors in determining the price of the PlayStation 5 Sony could control and which things it would not be able to influence. Totoki's response suggests that the price of the PlayStation 5 console has not yet been determined, and will most likely be affected by the price that Microsoft sets for its next console, the Xbox Series X.
"Some things are not clear or visible because we have competition in the same space, so it is difficult to talk about the price of the console at this time. Depending on the level of the price range, we will have to determine what kind of promotion we will go with and how much we are willing to bear for it, ”Totoki said.
Otherwise, it would be no surprise that Sony once again applied the "counter" tactic that was successful seven years ago when they let the Microsoft team first announce the price of their console. The price of the PlayStation 4 then proved to be a crucial factor as it was initially $ 100 lower than the price of the Xbox One console.
Microsoft has learned a very important lesson there, but in case they have to find out the price of the new console first they will still be under the magnifying glass. Specifically, according to everything we've heard so far, we expect the price bracket to go up, which means above the $ 400 mark that was the threshold for previous-generation devices. In this context, whoever first announces the price of their console is likely to announce a price increase, which some customers will not look favorably on.
An additional complication is the rumor that Microsoft could launch two models of the new Xbox, the Xbox Series X being more expensive and the other, unannounced for now, cheaper. Sony does not have such plans, and perhaps their chance is precisely if they manage to be priced somewhere between a cheaper and more expensive Xbox.
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