Sony wants players to transition from the PlayStation 4 to the PlayStation 5 as quickly as possible

The president of Sony Interactive Entertainment has confirmed that his main goal is to ensure the transition of players to the next generation of PlayStation as quickly as possible.

The title above may sound banal to you, because of course Sony wants more people to buy the PlayStation 5 once that console is available. However, behind that statement is actually one of the main plans that Sony Interactive Entertainment has for the PlayStation 5. In previous shifts, generations of PlayStation consoles have moved players slowly to a new console. After two years on the market, the new console would gather a critical mass of audiences to make it more profitable for game publishers to make games for the current platform rather than the previous generation.

According to CEE chief Jim Ryan, in an interview with GamesIndustry.biz, with PlayStation 5, the plan is to move players to the current platform much faster than it did with previous transitions. It is already known that switching from an old console to a new one this time will be more painless, as PlayStation 4 users will be able to keep their account with a friend list, and it is very likely that on PS5 they will be able to play digital games they own on the PS4 console .

Ryan reveals that Sony plans to encourage a faster audience transition on the PS5 and a different structuring of the PlayStation-related business. Specifically, the console production process should be streamlined, which means that Sony should at least theoretically find it easier to cope with potential shortages, or rather high demand for consoles.

On the other hand, the next console campaign is likely to follow the example of a global marketing campaign that Sony had with last year's Spider-Man game. If you recall, Sony has also promoted this game in our market in an unusual way, so it might be thought that the promotion of the console in our country will be more significant than with previous generations of PlayStation. In translation, the console might be promoting itself on television.