Epic Games has started a war with Apple and Google, and they have decided to kick the popular Fortnite out of their app stores.
As of last night, Fortnite can no longer be downloaded in Android and iOS versions via the official Play Store and AppStore stores. If you already have it installed on your mobile phones, it doesn't mean anything to you until the new season comes, but all new installations have been temporarily suspended. We say temporary, but the real question is who will seek justice in this situation - and when.
Namely, the downloads and installations of Fortnite for mobile phones were not stopped by the game manufacturer, Epic Games, but by Google and Apple. They did so after Epic Games defiantly decided to insert a workaround to sell content within Fortnite, without the approval of Google and Apple.
The reason they did this is that Google and Apple collect 30% of the amount of each transaction in all apps located on the Play Store and AppStore. Epic Games, for its part, has decided to attract a mass of users of the popular Fortnite by making content 30% cheaper for customers by selling content directly. But Google and Apple by no means want to distribute apps from which they don’t take a commission, so Fortnite was very quickly removed from the distribution.
In Epic Games, they can afford such acrobatics because they have one of the most popular games in the world. But from Apple’s perspective, they aren’t important enough to be given certain benefits, such as paying a smaller commission, as was done in the case of Amazon.
Epic Games responded to these moves by Google and Apple by filing lawsuits, calling those companies anti-consumer and monopolistic practices. The #FreeFortnite campaign has also been launched, in which Epic Games calls on Fortnite players to fight Google and Apple. Not coincidentally, they promote it with a parody of an advertisement by which Apple once promoted its product.
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