Big sponsorships are increasingly common in the world of professional gaming. He decided to take his share of the cake to one of the biggest players in the sports equipment market, and help will be provided by the famous Ninja.
Mega-popular streamer Tyler “Ninja” Blevins has signed a sponsorship deal with Adidas. He posted the news of his signing via his Twitter account, saying he was "appalled and excited to announce his partnership with Adidas." The tweet also shared Adidas' official account and welcomed him into the "family".
" No shortcuts. Only long days. Never let anyone tell you that you catch your dreams.
Choose your path. Put the TIME IN.
Once humbled, and excited, to officially announce my partnership with @adidasoriginals
. https://t.co/B42gK4AoF5#createdwithadidas pic.twitter.com/PdAKnCflCD
- Ninja (@Ninja) August 27, 2019
Adidas has also added a partnership page to its official website, featuring a short promotional video in which Ninja tells how he perfected his craft and became one of the most popular creators of today. Unfortunately, there is no news of the collaboration that the collaboration should bring, and most avid Ninja and / or Adidas fans can sign up for a mailing list and follow the news on this partnership.
The Ninja recently decided it was time to quit Twitch and switch to the new Mixer platform, which was skeptical of a good portion of the gaming population. However, the first stream on Mixer was a huge success, with an average of 65,000 followers in 6 hours of Fortnite streaming. Considering that Twitch has averaged about 40,000 followers in the last couple of weeks, that's a big increase. It remains to be seen whether this is a "new toy" syndrome or will be able to retain such a large number of companions.
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