Felix “PewDiePie” Kjellberg will again work closely with Google's YouTube platform and will only stream its content there.
Microsoft began the big battle of the 21st century last year - the one for streamers. Great not because it is of any importance to humanity but great because it pays large sums for the fidelity of streamers to certain platforms. It is estimated that a Tyler Blevins aka Ninja reportedly received at least $ 6 million to show his face exclusively on Microsoft's Mixer streaming platform. Twitch retaliated by signing a deal with popular streamers and streamers such as Pokimane, Lirik, DrLupo and others.
Now the story of YouTube engaging its biggest star - Felix Kjellberg called PewDiePie - has become part of the story. In the future, it will only stream all live streams on YouTube. Nothing Twitch, Nothing Mixer. It was not publicly disclosed how much they paid him for it, but they had to hurry up to “put the bag away”.
A little over a month ago - April 9 - PewDiePie announced that it would no longer have live streaming on YouTube or Twitch, but would use the lesser-known DLive platform. He chose this platform, among other things, because it does not take its commission from the profits generated by the streamers. But obviously Google's offer was so lucrative that PewDiePie no longer has to think about any commission. And not for DLive.
It remains to be seen whether Kjellberg's audience will resent that he changed plans in less than a month, for obvious reasons - financial ones. Knowing that the majority of his audience of 104 million subscribers is on YouTube, it's hard to believe that anyone will be upset that their "YouTuber" remains on YouTube.
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